Ruisrock
We harnessed the existing visual elements of Ruisrock to craft compelling content for marketing campaigns, encompassing both digital and print mediums. In preparation for Ruisrock 2020, we created a delightful video animations, magazine advertisements and engaging Instagram posts for the festival's marketing efforts.
To infuse the urban streets with the festival's atmosphere, we launched Abribus campaigns showcasing the event's artists. These eye-catching campaigns, in both print and digital forms, adorned the cityscapes of Turku, Tampere, and Helsinki. Through this comprehensive strategy, our goal was to engage and connect with Ruisrock's diverse audience, sharing the festival's lively energy across a broader spectrum.
The event's graphic elements were crafted by Sofia Pusa. For our atmospheric video compilations, we drew inspiration from footage captured by Über Creative.
In the midst of winter's darkness, our aim was to rekindle memories of summer's warmth among festival-goers. Additionally, the artist announcements provided a tantalizing preview of what was to come.
