Challenge
Virta Global’s rapid evolution from a startup to a global leader led to growing pains in maintaining brand consistency.
Brand Guardian
I developed scalable design templates to support marketing efforts and guaranteed a cohesive brand presence, whether at physical events like Berlin trade shows or in digital media. I was responsible for harmonizing the visual brand and rolling it out across all platforms.
B2C Brand Development
The B2C rebranding covers every touchpoint between Virta and the EV driver, including the connection between Virta’s business clients and their end users.
The goal is to communicate to the driver arriving at a station that the charger is part of an extensive, global network. As a user of the network’s app, the driver gains direct financial benefits from their charging sessions.
The logo’s shape resembles a map pin or a shield. This design conveys a sense of a secure and reliable platform that operates worldwide.
Virtual Power Plant
In the autumn of 2025, the world’s first virtual power plant (VPP) demo was launched in Helsinki. The event generated such significant interest within the e-mobility sector that even top executives from Hyundai attended.
The energy flexibility market is currently the focus of intense industry discussion and represents the cutting edge of technological development. Virta’s demo required a concrete visualization to help visitors perceive this complex technology as a tangible, existing service.
Virta Webinar Series
In the autumn of 2025, we kicked off a webinar series designed to build Virta’s profile as a trusted partner and industry thought leader.
I created a "scroll-stopping" visual identity for the series, utilized throughout marketing, during the live recordings, and in post-production and promotion. Beyond just the marketing assets, it was essential for the intro and outro to evoke strong emotions in the viewer—conveying the feeling: "I am in the right place, and something important is happening here."
Lähtökohtana UX
The e-mobility industry is evolving at an accelerating pace, and the adoption curve is already approaching the mass market. Currently, the overall EV user experience is still in its infancy, which is why we set out to create a more unified user journey for the driver.
The B2C brand communicates that EV drivers can access an extensive charging network using their Virta account without incurring roaming costs. Drivers are informed about the network’s global coverage and the direct financial savings achieved by avoiding roaming fees.
The ultimate goal of the project is to enable faster scaling by offering the most user-friendly service on the market. Naturally, Virta’s B2B clients are eager to hear that drivers are actively seeking chargers marked with this logo to save money.
Turning Negative into Positive
The angular design is based on the Virta "V" logo, which is a registered trademark in the company’s target markets. This registration also provides protection for this new iteration.
Since Virta serves both business clients (B2B) and consumers (B2C), it was essential for the new logo to stand out from the primary service brand. We decided to utilize the negative space within the original "V" logo and transform it into a positive form.
The resulting emblem resembles a map pin or a shield. The design communicates a secure, reliable, and global platform.
B2B Brand
The primary Virta brand is used exclusively when communicating with stakeholders or B2B clients. This includes the entire marketing funnel, sales collateral, and the Virta Hub software.
B2C Brand
Currently, the B2C user journey consists of a mix of brands, including the client’s branding, the Virta brand, and "Powered by Virta". This fragmented path fails to communicate to the driver that they are navigating within a single, unified service.
Following the brand renewal, the EV driver’s journey will be visually cohesive. Both the Virta brand and the "Powered by Virta" label will be phased out of the consumer journey. In their place, Virta Network will be introduced to help drivers better understand the service ecosystem they are using. Joint journeys between the client and the network will be designated under the "Connected to Virta Network" brand.
Virta Network gallery
Showcasing the Virta Network brand identity
Virtual Power Plant
Batteries + Renewable energy: Virta’s vision is to integrate electric vehicles into the energy system, thereby enabling sustainable energy and mobility.
To transition towards sustainable alternatives like solar and wind power, a solution is needed for moments when energy generation is unavailable.
In the electricity market, supply and demand must remain in constant balance. Traditionally, this balance has been maintained by adjusting production through hydro and thermal power plants. However, as solar and wind power become more prevalent, the market is prone to significant fluctuations.
The purpose of a Virtual Power Plant (VPP) is to commercialize the connection of EV batteries to the grid as part of the energy flexibility market.
The Visual Identity of a Virtual Power Plant
What should a virtual power plant look like? How do you visualize virtual energy—a form of energy based purely on technology.
I designed the visual theme around the visualization of data retrieved from the network. Drawing inspiration from ASCII and pixel art, I envisioned a network composed of floating pixels that brighten upon activation. More active areas, such as cities, appear lighter.
Dynamic Design for Vehicles
The vehicle's aesthetic needed to be more dynamic and align with automotive design language. The static, calming dots used elsewhere would not work on a car. I began sketching the visuals by drawing inspiration from battery level indicators, motorsports, and emergency vehicle graphics.
A power plant is a massive entity that impacts the lives of everyone using electricity by lowering market prices. Therefore, it must look reliable and somewhat familiar, ensuring it remains approachable even to those unfamiliar with the technology.
It is designed to assist journalists, for example, in taking notes.
a fast-charging station, a V2G station, and a V2G-ready vehicle
